Email marketing is the most cost-effective method of keeping in touch with your customers and clients. Avertis Media provides the tools necessary to create and run email marketing campaigns and supports you along the entire way with attractive email templates and mailing list management.

I Already Send Email

Great! That means you're already aware of some of the immense benefits email provides over regular mail (which has gained the retronym “snail mail” for obvious reasons!) But you may be surprised to learn that you're not taking full advantage of what email has to offer.

So, you send emails to your contacts occasionally. Maybe you've even set up a mailing list in Outlook Express or your mail client of choice. But do you know how many people open those emails? Do your emails have any graphics or colors to represent your brand? Can visitors to your website automatically add themselves to your mailing list? No? It may be time to improve your email tactics.

Effective Correspondence

Email is incredibly effective. You're not waiting on your customers to visit your website or see a print advertisement to get your message to them — you're delivering your message directly into their inbox. Compared to traditional mail, which often ends up being lost in a sea of papers (if not tossed right in the trash), your emails can be marked as important or moved to a folder where they can be located again, whether it's a week or a year later. Don't be surprised if you send a promotion and a year later receive a response from someone saying, “I just came across an email from you... I'd like to buy!”

In addition, you can send customized emails based on certain interests or demographics. Rather than sending out a generic brochure or newsletter to everyone, you'll be targeting people with information that is specific to them. Reduce the amount of irrelevant content that recipients need to sift through and they will be more likely to read and respond to what you have for them.

Save Money

If you engage in any traditional mailing, you know that it's not cheap. Take into account the design of the materials, the printing, the envelopes and preparation, and the postage, and you're at the point where a single mailing can drain your entire marketing budget.

Email returned $51.58 for every dollar spent in 2008. In comparison, print catalogs generated $7.19 for every dollar spent. Source: Direct Marketing Association

Now compare that to email marketing. Right away you can eliminate the printing and postage — two of the biggest expenses. Instead, you select one of the templates we have designed for your company, write your message, select your mailing list, and send your campaign. And the recipients become recipients immediately. That is, they actually receive your correspondence before next week!

We charge $20 per campaign and $0.05 per recipient. To send a campaign to 500 recipients, you would spend only $45. Need we do any more price comparisons? We'll let you look over your mailing expenses and get back to us when you're done.

Invaluable Features

  • List Management — Everything is automatic. Invalid email addresses are automatically removed and recipients can click a link to easily unsubscribe from future mailings. Why spend money sending to people who don't exist or don't want your message? We help you to import your list and then the software takes care of it from there. Manually adding or removing addresses is a snap, and you can allow automatic subscription through your website.
  • Reports — View comprehensive reports of your campaigns, including data on when and how many times your emails were opened, which links were clicked, how many recipients unsubscribed, and more. Statistics are presented as easy-to-read graphs and charts.
  • Scheduling — This is perfect for promoting upcoming events or for sending emails at opportune times. For instance, you might want to have your campaign sent at 7 AM so it is at the top of everyone's inbox in the morning, but you're preparing it at 3 PM. Schedule it and forget it. It will be handled automatically by our software — no need to rush into the office in the morning!

Let's Email

Contact us today and we'll setup your email marketing account and prepare you for profitable email communication!