What good is your website if no one sees it? You should be aware of the benefits of having a website by now, but much of that potential isn't going to be realized if your site doesn't have a steady stream of visitors.
We're Different
Many companies promise immediate results from search engine optimization (SEO). They promise #1 rankings on competitive keywords and show results to substantiate their claims. In many cases, they are capable of performing.
So why not go with them? Simple. They're illegal. No, they're not in violation of federal law (actually, some are), but they do violate the rules of Google and other major search engines. The unsavory tactics in which these companies engage produce fleeting results and can result in less traffic than you started with or being dropped from search results entirely!
No one can guarantee a #1 ranking on any search engine. Proprietary algorithms are used to determine rankings, and positions cannot be bought or sold on any of the major search engines. Any company promising to get you to a certain position is falsely advertising their services.
For more information on this, we recommend an article straight from Google. We consider it required reading before hiring any company to do SEO work.
What We Do
So, what do we do? How do we provide long-term results and keep you off search engine blacklists? We adhere to a set of principles we call “natural SEO.”
Remember, search engines want to index your website. They are in the business of providing their visitors with what they are searching for. They penalize deceptive optimization techniques because those techniques are often used to make websites rank for unrelated keywords. This decreases user satisfaction and results in lost income when those users go elsewhere to receive accurate search results.
What we do is make the nature of your website more obvious and accessible. We cater to the search engines and ensure they are able to easily explore your site and come to the right conclusions as to what it's about. That's what matters.
What Is Natural SEO?
- No cheating — We don't hide blocks of keywords and hyperlinks in your pages or create deceptive “doorway” pages to target and mislead search engines. Search engines are constantly improving their algorithms to detect such tactics and your site will eventually be penalized or blacklisted. Vigilante users and competing SEO companies may also report your site directly to Google or other search engines to have it reviewed and dealt with.
- Quality content — We do focus on creating relevant content for your website. We will work with you to write copy that incorporates keywords and phrases that you want to target. Not only will search engines thank you with better rankings, but your visitors will be hooked by the engaging writing and stay at your site longer. Maybe they'll even bookmark it or send it to a friend!
- Clean structure — We ensure that the backend of your site is clean and properly developed. By separating content from the presentation of your website, we reduce the amount of code that search engines have to wade through to get to what matters – your content! Mixing in graphics, special characters, tables, and other elements can often disperse your content and make it hard or impossible for search engines to piece it together.
Choose Us
What are you waiting for? Begin now and reap the immense reward that comes with having a well optimized website. Improve your traffic, your website, and your business with a simple call to Avertis Media!